Beyond SEO: The Real Benefits of Blogging for Your Business

Posted by Golden Dragon In | 12 comments»
Earlier and the foremost idea behind making a blog for your business was that it will enhance your business by keeping you on top in the search engines. How will a blog do that??? By search engine optimization (SEO).

SEO is a technique of making your contents or articles more likely to be selected and preferred to be shown first to a person who is using a search engine to search a concerned topic.

Real Benefits of Blogging for Your Business
There are many SEO Company located in Banglore and other cities taking up the projects of SEO and helping the bloggers for their business. But things have changed now, google is one big problem for those who just concentrate on SEO but not giving the quality content. Also, there are many benefits of blogging beyond the SEO.

  • Low cost marketing: one of the best and lowest on the cost marketing channel is blogging. Blogging is very cheap. There are many domain providers who provide blogs for free. Now all you need to do is to create a blog for your business and fill it will good quality contents. It won't cost you anything more than your time. People will be driven to your blog automatically if your blog is worth it. 

  • Better and improved networks: let it be any business, it required networks to run. Some may be internal networks while some maybe external network. Blogging connects you to many people and opens door for other business people to contact and communicate with you. A harmonious relation can be formed by assisting each others need. This broadens your network to the next level. 

  • Enhanced Company visibility: There are millions of websites and blogs, trillions of web pages and countless number of contents on the internet. One the major business problem that companies face now a day is non-visibility. So many options are already there that it makes it tough for a customer to even reach to your company. Blogging is a good solution to that problem.

  • Effective exposure of products: A blog can be a very good place to teach and make people understand about your products. You can write good and quality contents on your product stating the prospective, aims and features of your product. This will create a good exposure of the product and people reading your blog will most likely be involved in the communication about your product.

  • Better persona: We read a column in a newspaper daily and if one day it is written off the track, we say “That's not his words”. You know why we say that, because we make an image of that columnist. It feels like we know that person up to an extent and thus we make a persona. Blogging can be very effective in creating a persona. You can make a persona of your frequent customers and at the same time, they will be able to do the same for you which will create a better relationship.

  • Better customer interaction: Blogging can give you a better understanding of your customers and it will provide you a platform to be connected with your customers directly. You can actually communicate with individual customers and get to know what they expect.

Above everything, you get the benefit of working from home even. You don’t need to go office and work regularly, rather you can work at your time. Also the degree certificate is not important, more important is your mindset and methods you work on- to make your business touch the pinnacle.