Most of us have a personal blog or a small website of our own. Apart from that there are websites which are mostly established for commercial purposes. In fact people are creating content, thinking others would read it. But what if your content doesn't go to your readers due to lack of exposure?
In this situation, the need for SEO occurs. In other words that given the presence of a particular word or phrase on your site there is a higher chance that it will be displayed when people use a search engine.
Whatever you published, it will eventually be indexed in Search Engines. But if your content is not having enough credentials to ensure the quality to these non human engines, whole your work will be useless. If you inform others that you published something and if they know your web address exactly, then they will come and see the content. In order to inform or publicize your content proper mechanism is needed. This mechanism is known as SEO.
Simply SEO is Search Engine Optimization.
Since Search Engines being non human bots, they use algorithms to calculate the quality of the content, in order to rank your content up in the Search Engines. The ideal way to handle this information is to examine keywords that appear on a particular site. These words are then ranked and stored to fit a particular web search.
There are many ways of doing SEO in order to make your site popular and ranked up in the Search Engines. The relevant methods will be explained with examples in future articles.
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